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For shops and local businesses

Every “price?” comment answered, with the link, in seconds

Product posts collect the same three comments all day: price, link, available? DMComments replies to each one in public so the thread looks alive, sends the product page by DM, and files the person in your contacts for the next launch.

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1,000 DMs every month, free No credit card required

Sample conversationIllustrative, not a customer record

Post: the new handloom collection, 6 photos

Their comment
price?
Your public reply
Sent you the details 💬
Their DM, seconds later
Hi Riya! Here is the collection with prices and sizes: example.com/collection. Reply with your email if you’d like the full catalogue PDF.

keyword = “PRICE” · matched anywhere in the comment · 60-minute cooldown per person

Built for a shop’s inbox

  • Keyword rules per post, so “price” on the saree post sends the saree page and “price” on the bag post sends the bag page.
  • A public reply plus a private DM, because the public reply is what the next ten commenters read.
  • A cooldown per person, so one customer commenting on five photos gets one DM, not five.
  • Comments on ads are comments too. The same automation answers them.
  • Email capture in the DM for a catalogue, a price list or a launch notice, saved straight to your contacts.

Set up in one sitting

  1. 01Connect the shop’s Instagram Business account with your own login. No password is shared.
  2. 02Create one automation per product post, or one that covers every post, with the keywords your customers actually type.
  3. 03Write the reply and the DM once. {name} fills in the customer’s name.
  4. 04Switch it on, comment from your personal account to check, and read the result in Activity.

What you keep

A contact list of everyone who asked, with usernames and names resolved, and a leads board of everyone who shared an email, exportable as CSV. When the next collection drops, you know exactly who asked about the last one.

FAQ

Asked by small businesses.

Everything else: hello@dmcomments.com

Yes. The Free and Starter plans cover one account, Pro covers three, and Agency has no account limit. Each account has its own automations and contacts inside the same dashboard.

Also built for

CreatorsTurn “LINK” comments into DMs while the reel is still hotRead more CoachesFrom “how do I work with you?” to a booked call, automaticallyRead more FeaturesEverything DMComments doesRead more

Ready for your next post?

Give every comment
a next step.

Connect your professional Instagram account, choose a keyword, and send your first automatic reply.

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Free plan forever. No credit card required.