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For creators

Turn “LINK” comments into DMs while the reel is still hot

A reel takes off and the comments fill with “link”, “guide”, “where?”. DMComments answers each one by DM with the thing they asked for, replies publicly so the next person sees it works, and saves their email if they share it.

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1,000 DMs every month, free No credit card required

Sample conversationIllustrative, not a customer record

Reel: “3 hooks that doubled my watch time”

Their comment
GUIDE 🙌
Your public reply
Sent! Check your DMs 📩
Their DM, seconds later
Hey Riya! Here’s the hook guide you asked for: example.com/hooks. Want the swipe file too? Reply with your email and I’ll save it for you.

keyword = “GUIDE” · matched anywhere in the comment · 60-minute cooldown per person

What it does for a creator

  • Replies to keyword comments on posts, reels and ads with a public comment and a private DM.
  • Handles story replies and live comments the same way, so a Q&A on a live still gets everyone the link.
  • Asks for an email inside the DM and saves it to your contacts. No landing page, no form builder.
  • Can ask people to follow first and checks with Instagram whether they did before sending the main content.
  • Rotates message variants so a hundred people commenting “GUIDE” do not all receive the identical sentence.
  • Shows every reply in Activity: sent, skipped or failed, and why.

Set up before your next post

  1. 01Connect your Instagram professional account. Creator or Business accounts both work; a personal account can switch in Instagram’s settings.
  2. 02Choose the posts it applies to, or all of them, and the keyword people will comment. Match it exactly, anywhere in the comment, or reply to any comment.
  3. 03Write the public reply and the DM. Put {name} in it and each person gets their own.
  4. 04Turn it on. Test it with your own second account and watch it in Activity.

What you keep

Every person who commented sits in your contacts, searchable, with their Instagram username and name filled in automatically, so a DM from a stranger is never just a number. Everyone who shares an email becomes a lead you can export as CSV.

The automation runs on Meta’s official Instagram API with your own login. You never hand over a password, and you can disconnect from Settings at any time.

FAQ

Asked by creators.

Everything else: hello@dmcomments.com

No. Instagram only allows automation on professional accounts, which means a Creator or Business account. Switching is free and takes a minute in Instagram’s settings, and you keep your followers and content.

Also built for

CoachesFrom “how do I work with you?” to a booked call, automaticallyRead more Course sellersFill your launch waitlist from the commentsRead more FeaturesEverything DMComments doesRead more

Ready for your next post?

Give every comment
a next step.

Connect your professional Instagram account, choose a keyword, and send your first automatic reply.

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Free plan forever. No credit card required.